Privacy Policy
Last Updated: July 14, 2026
Smart Lion Law Firm SEO (“Smart Lion,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit our website or use our services.
By using our website (the “Site”) or submitting information to us, you agree to the practices described in this policy.
Who Smart Lion Law Firm SEO Is
Smart Lion Law Firm SEO is a digital marketing agency serving law firms with search engine optimization, AI search optimization, Google Ads, Meta Ads, Local Service Ads, and connected TV advertising services. We are based in McAllen, Texas.
Information We Collect
Information you provide to us. When you fill out a contact or audit request form, call us, or email us, we may collect your name, work email address, phone number, law firm name, law firm website, your preferred time to be contacted, and any other details you choose to share about your firm and marketing goals.
Information collected automatically. When you visit our Site, we and our analytics and advertising partners may automatically collect certain technical information, including your IP address, browser type, device type, operating system, pages viewed, referring website, and how you interact with our pages. This information is collected through cookies and similar tracking technologies.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide the free growth audit or other services you request
- Contact you by phone, email, or text about your inquiry and our services
- Deliver, manage, and improve our marketing services and website
- Measure website performance and understand how visitors use our Site
- Serve and optimize advertising campaigns across Google, Meta, and other platforms
- Comply with legal obligations and protect our rights
We do not sell your personal information.
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to remember your preferences, analyze traffic, and support advertising. We use tools such as Google Analytics 4, Google Ads, and Meta (Facebook and Instagram) advertising pixels. These partners may use cookies to measure ad performance and show you relevant ads on other websites and platforms.
You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of the Site function. To learn more about opting out of interest-based advertising, visit the Google Ads Settings page and the Meta Ad Preferences page, or industry opt-out tools such as optout.aboutads.info.
How We Share Your Information
We may share your information with:
- Service providers who help us operate our business, such as hosting, analytics, email, CRM, and advertising platforms, who are permitted to use the information only to perform services for us.
- Advertising and analytics partners such as Google and Meta, as described above.
- Legal and safety purposes, when required to comply with the law, respond to legal requests, or protect the rights, property, or safety of Smart Lion, our clients, or others.
We do not sell or rent your personal information to third parties.
Text Messaging
If you provide your phone number, we may contact you by SMS about your inquiry or your account. Message and data rates may apply. You can opt out of text messages at any time by replying STOP.
Data Retention
We keep your personal information for as long as needed to fulfill the purposes described in this policy, to maintain our business records, and to comply with our legal obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Choices and Rights
You may:
- Request access to, correction of, or deletion of the personal information we hold about you
- Opt out of marketing emails by using the unsubscribe link in any email, or by contacting us
- Opt out of text messages by replying STOP
- Adjust your browser and ad platform settings to limit cookies and interest-based advertising
Depending on where you live, you may have additional rights under applicable privacy laws. To exercise any of these rights, contact us using the details below.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.
Children’s Privacy
Our Site and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Smart Lion Law Firm SEO McAllen, Texas 78501 Phone: 956-450-1169 Email: [email protected]