Legal-Only Focus
We don't spread ourselves across dozens of industries. Law firms are all we do — which means deeper expertise and better results for you.
The Founder/CEO of Smart Lion Law Firm SEO
Brian Galvan
- Former personal injury law firm marketing manager
- Successful law firm SEO experience
- Managed Google Ads & Meta Ads budgets of $12 Million/Month
- Worked with hundreds of clients including law firms, name-brand clients, and other local industries
- Countless Google certifications
- Former Paid Media Manager in national & global digital marketing agencies
- Wide-ranging skillset across SEO, AI Search, Google Ads, Meta Ads, LSAs, CTV/OTT, Email Marketing, and Website Creation
Who We Are
We Built Smart Lion Because Law Firms Deserve Better SEO
Most SEO agencies treat law firms like any other client — plumbers, restaurants, e-commerce shops, all run through the same playbook. But legal is different. The competition is fierce, the ethics rules are strict, and a single signed case can be worth more than a year of traffic.
That’s why founder and CEO Brian Galvan built Smart Lion — an agency that works exclusively with law firms. We understand your practice areas, your market, and how your future clients actually search for legal help. Our goal isn’t more clicks — it’s more cases.
“Law firms don’t need another agency chasing traffic. They need a partner who understands the legal industry and delivers real cases. That’s exactly what we built Smart Lion to do.” — Brian Galvan, Founder & CEO
Smart Lion Law Firm SEO vs a General Marketing Agency
A side-by-side look at what your firm actually gets with each.
Got Questions?
Frequently Asked Questions
A few of the questions law firms ask us most. Don’t see yours? Reach out — we’ll give you a straight answer.
Fast, Responsive Support
A dedicated point of contact who actually knows your firm.
Transparent Reporting
Clear reports on rankings, leads, and ROI every month.
What kind of clients does Smart Lion work with?
We work exclusively with law firms, from solo attorneys to multi-partner practices across a wide range of practice areas. Legal SEO is all we do.
Why should I hire an agency that only works with law firms?
Because legal is unlike any other industry. We already understand your practice areas, your competition, and the bar advertising rules — so we skip the learning curve and get to results faster.
How is Smart Lion different from a general SEO agency?
General agencies chase traffic. We chase cases. Everything we do is measured by qualified leads and signed clients, and every campaign is built to comply with legal advertising standards.
How long before I see results?
Most firms see ranking movement within 3 months and meaningful lead growth within 4–6 months. SEO is a long-term asset that keeps working for you over time.
Will my marketing stay compliant with bar rules?
Yes. Compliance is built into everything we do, so your firm’s reputation stays protected as it grows.
How do I get started?
Start with a free audit. We’ll show you exactly where your firm stands and how we’d grow it — no obligation.
Brian took us from invisible to ranking for personal injury searches that brought in real cases. I'd recommend him to any law firm wanting more Google visibility.
Ryan Solis
Ryan Solis Law Group
McAllen, Texas
What We'll Go Over
Whether you’re ready to get started or just have questions, we’d love to hear from you. Tell us a little about your firm and we’ll show you exactly how we’d help you rank, get found, and sign more clients starting with a free, no-pressure audit.
We show you where the leads are leaking
Most firms are losing signed cases and don't know it. We find the SEO leaks in your visibility, your website, and your intake, and give you real, tangible data.
You leave knowing your next move
A focused plan you can act on this week, mapped to your practice areas, your city, and your goals. Custom plans for real firms.
We're honest about fit
SEO, AI search, website creation, Google Ads, and more. On the call we'll tell you which of those your firm actually needs, and whether we're the right people to build and run it.